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Givaudan Forms Chinese Fragrance JV



Published April 1, 2014
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CHINA: Givaudan has formed a joint venture with Zhejiang Xinhua Chemical Co., Ltd. for the production of fragrance ingredients in China, which falls in step with its strategy to reinforce its position in developing markets to meet the growing demand in the region and improve its competitive position on a selected portfolio of products.

“This joint venture is another step forward in our global strategy to get closer to customers in developing markets; Xinhua is perfectly positioned to partner with Givaudan in Asia Pacific,” said Gilles Andrier, CEO of Givaudan.

Some ingredients currently produced at existing Givaudan sites will be transferred to the joint venture, according to the company. Zhejiang Xinhua Chemical Co. has more than 40 years of experience in the chemical industry with 700 employees, two development parks, an R&D center and one technology center. 


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