“It’s been an amazing ride, from the little venture I started in my bedroom 15 years ago to the global powerhouse we’re privileged to now join,” said Maureen Kelly, founder and CEO of Tarte. “Our vision throughout has been to create beauty products that are ‘healthy treats for your skin,’ foster the highest level of customer service and give back to the community and the environment. By joining the Kosé family and adding to that rich portfolio, we can build on what we’ve already accomplished with powerful products targeted at new markets.”
Tarte has steadily increased its market presence over the years and received a boost through an investment in 2010 from Encore Consumer Capital, a San Francisco-based private equity firm focused specifically on consumer products companies. Since then, the beauty firm has significantly expanded its footprint throughout North America open-sell environments and specialty distribution channels with market-leading retailers such as Sephora, Ulta, QVC and Macy’s Impulse. Tarte has also grown its international presence with Sephora South East Asia and QVC UK.
Following the closing, Kosé and Tarte will develop a comprehensive integration plan. According to Tarte, the senior executive team including Kelly, General Manager Scott McDonough, VP-finance Heather Hemsley, and VP-branding Candace Craig Bulishak will continue to lead the organization. The brand will keep its headquarters in the New York City.