Breaking News

Low-Temp Laundry Campaign Targets Youth

April 1, 2014

UNITED KINGDOM: The “‘I Prefer 30” low temperature wash campaign is now backed by the UK’s National Union of Students. Rolled out to consumers in 2014, the campaign is an initiative of detergent companies—including Unilever and P&G—and supporters to encourage consumers to do their domestic laundry at lower temperatures.

Additional firms involved in the campaign include Beko, Electrolux/AEG and Ikea, as well as suppliers such as DuPont and Novozymes.

“By adopting ‘I prefer 30’ not only can you make energy savings, and therefore financial ones, by washing at lower temperatures but you can prolong the life of your clothes,” said Philip Malpass, director general of the UK Cleaning Products Industry Association (UKCPI.

The campaign is headed by AISE (International Association for Soaps, Detergents and Maintenance Products) and it is running in five countries: Belgium, Denmark, France, Italy and UK.

More info:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.