Breaking News

Low-Temp Laundry Campaign Targets Youth

April 1, 2014

UNITED KINGDOM: The “‘I Prefer 30” low temperature wash campaign is now backed by the UK’s National Union of Students. Rolled out to consumers in 2014, the campaign is an initiative of detergent companies—including Unilever and P&G—and supporters to encourage consumers to do their domestic laundry at lower temperatures.

Additional firms involved in the campaign include Beko, Electrolux/AEG and Ikea, as well as suppliers such as DuPont and Novozymes.

“By adopting ‘I prefer 30’ not only can you make energy savings, and therefore financial ones, by washing at lower temperatures but you can prolong the life of your clothes,” said Philip Malpass, director general of the UK Cleaning Products Industry Association (UKCPI.

The campaign is headed by AISE (International Association for Soaps, Detergents and Maintenance Products) and it is running in five countries: Belgium, Denmark, France, Italy and UK.

More info: www.aise.eu
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.