Breaking News

Oriflame Serves Up WTA-Backed Range

April 1, 2014

SWEDEN: Oriflame has officially launched the Women’s Tennis Association (WTA) Strong is Beautiful range of products.

The Strong is Beautiful collection includes shower cream, body cream and long-lasting deodorant.

“We are a beauty company inspired by dreams. So when we asked the players of the WTA about their dream beauty products, we found that they want high performance personal care for daily freshness and hydration. That was when the WTA Strong is Beautiful range was born,” said Michael Cervell, senior VP, global direct sales at Oriflame. “Oriflame has always been a supporter of strong women, so the WTA’s ‘Strong is Beautiful’ campaign was the perfect fit.”

Stacey Allaster, chairman and CEO of the WTA commented, “Like Oriflame, women’s tennis is progressive and strives to promote the empowerment of women. The WTA firmly believes that Strong is Beautiful and we are very excited to collaborate with Oriflame on this product range.”

More info: www.oriflame.com
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?