Breaking News

Oriflame Serves Up WTA-Backed Range

April 1, 2014

SWEDEN: Oriflame has officially launched the Women’s Tennis Association (WTA) Strong is Beautiful range of products.

The Strong is Beautiful collection includes shower cream, body cream and long-lasting deodorant.

“We are a beauty company inspired by dreams. So when we asked the players of the WTA about their dream beauty products, we found that they want high performance personal care for daily freshness and hydration. That was when the WTA Strong is Beautiful range was born,” said Michael Cervell, senior VP, global direct sales at Oriflame. “Oriflame has always been a supporter of strong women, so the WTA’s ‘Strong is Beautiful’ campaign was the perfect fit.”

Stacey Allaster, chairman and CEO of the WTA commented, “Like Oriflame, women’s tennis is progressive and strives to promote the empowerment of women. The WTA firmly believes that Strong is Beautiful and we are very excited to collaborate with Oriflame on this product range.”

More info:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.