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Oriflame Serves Up WTA-Backed Range

Published April 1, 2014
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SWEDEN: Oriflame has officially launched the Women’s Tennis Association (WTA) Strong is Beautiful range of products.

The Strong is Beautiful collection includes shower cream, body cream and long-lasting deodorant.

“We are a beauty company inspired by dreams. So when we asked the players of the WTA about their dream beauty products, we found that they want high performance personal care for daily freshness and hydration. That was when the WTA Strong is Beautiful range was born,” said Michael Cervell, senior VP, global direct sales at Oriflame. “Oriflame has always been a supporter of strong women, so the WTA’s ‘Strong is Beautiful’ campaign was the perfect fit.”

Stacey Allaster, chairman and CEO of the WTA commented, “Like Oriflame, women’s tennis is progressive and strives to promote the empowerment of women. The WTA firmly believes that Strong is Beautiful and we are very excited to collaborate with Oriflame on this product range.”

More info: www.oriflame.com

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