04.01.14
Parfums de Coeur, owner of the Calgon bath and beauty brand, is making some additions to its Calgon fragrance lineup. The brand will expand with two new scents, beauty bar soap products, and a revamped package design.
“We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon,” said Madeline Blaize, director of marketing of Parfums de Coeur. “It is important to us to offer the consumer the latest trends in beauty care, while staying true to the authenticity of the 60 year old brand.”
The company is also unveiling a Calgon national advertising print campaign, utilizing the iconic tagline, “Take Me Away!”
More info: www.takemeaway.com
“We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon,” said Madeline Blaize, director of marketing of Parfums de Coeur. “It is important to us to offer the consumer the latest trends in beauty care, while staying true to the authenticity of the 60 year old brand.”
The company is also unveiling a Calgon national advertising print campaign, utilizing the iconic tagline, “Take Me Away!”
More info: www.takemeaway.com