Breaking News

Philips Sonicare is rolling out new Sonicare for Kids

April 1, 2014

Philips Sonicare is rolling out new Sonicare for Kids, a rechargeable power toothbrush for kids ages 4-plus. With concerns that their child will not brush thoroughly enough, it’s not surprising that 72% percent of parents say that they still supervise this task. When the child brushes solo, only one in three parents say that they are very satisfied with the results. Philips Sonicare For Kids is equipped with kid-friendly features to encourage the development of healthy oral care habits and to deliver outstanding results, even when the child is brushing on his or her own.

To promote the launch, Philips rolled out a new contest on Instagram where parents can share moments of their children taking on new power in their daily routines (think tying their shoelaces or picking out their clothes) using the hashtag #PowerToKids for the chance to win a new Philips Sonicare For Kids. 

More info: Sonicare.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017