The US prestige skin care market grew 3% in the 12 months ending January 2014, reaching $3.6 billion in sales, according to The NPD Group. Products for the face brought in $2.8 billion, representing 78% of the business and two-thirds of the new dollars gained in the total market during this time period.
“Today’s look of a perfected face has put some pressure on consumers to have flawless skin. Even the anti-aging crusade has evolved—no longer just about line correction, firming, and wrinkle repair, the emphasis is on things like radiance, resiliency, texture, evenness and clarity,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc.
According to NPD, facial moisturizers sales (retail) were up 1% to $1.1 billion, age specialists rose 4% to $436 million and eye treatments jumped 4% $394 million.
NPD data shows that sales of the “all other face” category rose 51% to $137 million and mask sales rose 60% to $53 million.