Supplier's Corner

Synesthetics Introduces Proprietary App for Matching Colors to Scents

April 1, 2014

Synesthetics, Inc., a pioneer in multisensory consumer research, released a custom app that collects consumer impressions of color in response to fragrance. The new app, developed by Synesthetics president Dr. Avery Gilbert, makes it easy to gather consumer data anywhere, according to the company.

“Mobile devices let us take multisensory testing out of the lab and onto the road,” said Gilbert. “We can interview consumers in the wild where they live—shopping malls, college dorms or anywhere else.”

The new app, called the Chromosmic Visualizer, guides consumers through a series of sniff samples and prompts them to match each scent to a color using a touch-sensitive color circle and a black-white slider. The app, which runs on iPads, has already been used in projects for clients.

“The results confirm published results on color-odor associations, and let us quantify consumer impressions of a scent’s color with incredible speed and precision,” said Gilbert.

The Chromosmic Visualizer gives researchers in-progress data summaries: each consumer’s color choice is shown in a Mondrian arrangement; the app also calculates and displays a consensus color. In addition to using it for in-house projects, Synesthetics plans to sell the Chromosmic Visualizer for companies to use on their own.

“Brand teams can set up a test and begin collecting data in a matter of minutes. They can view results on the iPad in real time and email home a data summary whenever they like,” said Gilbert.

He insists the app’s speed and ease of use will appeal to marketers and product designers who need on-the-fly access to consumer insights.

More info: www.synesthetics.com 
  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.