Supplier's Corner

Synesthetics Introduces Proprietary App for Matching Colors to Scents

April 1, 2014

Synesthetics, Inc., a pioneer in multisensory consumer research, released a custom app that collects consumer impressions of color in response to fragrance. The new app, developed by Synesthetics president Dr. Avery Gilbert, makes it easy to gather consumer data anywhere, according to the company.

“Mobile devices let us take multisensory testing out of the lab and onto the road,” said Gilbert. “We can interview consumers in the wild where they live—shopping malls, college dorms or anywhere else.”

The new app, called the Chromosmic Visualizer, guides consumers through a series of sniff samples and prompts them to match each scent to a color using a touch-sensitive color circle and a black-white slider. The app, which runs on iPads, has already been used in projects for clients.

“The results confirm published results on color-odor associations, and let us quantify consumer impressions of a scent’s color with incredible speed and precision,” said Gilbert.

The Chromosmic Visualizer gives researchers in-progress data summaries: each consumer’s color choice is shown in a Mondrian arrangement; the app also calculates and displays a consensus color. In addition to using it for in-house projects, Synesthetics plans to sell the Chromosmic Visualizer for companies to use on their own.

“Brand teams can set up a test and begin collecting data in a matter of minutes. They can view results on the iPad in real time and email home a data summary whenever they like,” said Gilbert.

He insists the app’s speed and ease of use will appeal to marketers and product designers who need on-the-fly access to consumer insights.

More info: www.synesthetics.com 
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.