Supplier's Corner

Synesthetics Introduces Proprietary App for Matching Colors to Scents

April 1, 2014

Synesthetics, Inc., a pioneer in multisensory consumer research, released a custom app that collects consumer impressions of color in response to fragrance. The new app, developed by Synesthetics president Dr. Avery Gilbert, makes it easy to gather consumer data anywhere, according to the company.

“Mobile devices let us take multisensory testing out of the lab and onto the road,” said Gilbert. “We can interview consumers in the wild where they live—shopping malls, college dorms or anywhere else.”

The new app, called the Chromosmic Visualizer, guides consumers through a series of sniff samples and prompts them to match each scent to a color using a touch-sensitive color circle and a black-white slider. The app, which runs on iPads, has already been used in projects for clients.

“The results confirm published results on color-odor associations, and let us quantify consumer impressions of a scent’s color with incredible speed and precision,” said Gilbert.

The Chromosmic Visualizer gives researchers in-progress data summaries: each consumer’s color choice is shown in a Mondrian arrangement; the app also calculates and displays a consensus color. In addition to using it for in-house projects, Synesthetics plans to sell the Chromosmic Visualizer for companies to use on their own.

“Brand teams can set up a test and begin collecting data in a matter of minutes. They can view results on the iPad in real time and email home a data summary whenever they like,” said Gilbert.

He insists the app’s speed and ease of use will appeal to marketers and product designers who need on-the-fly access to consumer insights.

More info: www.synesthetics.com 
blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.