The individual b4 gel packets are well below the Transportation Security Administration’s requirements for carry-on liquids, making it easy to get through airport security. While the bold gel packet colors are fun for children and adults, the real b4 bonus comes down to charity—50% of profits from the sale of b4 go toward children-focused causes.
“We realized during the economic downturn a few years ago that when money is tight, so is charitable giving,” said Jonathan Brinsden, CEO of Midway. “We saw funds dry up at many local charities supported through our Midway Foundation, and we felt the need to create a revenue source for charity through a product people will always have a need to use.”
More info: b4products.com