CHINA: The Dickson Group of Companies will roll out new Beauty Avenue store locations throughout the Greater China marketplace within the next two years. The announcement follows the launch of its first prototype store in Mongkok in November 2013. More than 1.5 million shoppers visited the store between its opening and February 2014, according to the company.
“Not only did we recognize high market demand for luxury skin care, cosmetic and fragrance products conveniently available in a single location, but an unmet need for superior customer service where multi-lingual experts available at each brand counter cater to each customer’s needs,” said Beauty Avenue CEO Sarah O’Donnell. “Beauty Avenue is the embodiment of this revolutionary concept: the broadest range and depth of product coupled with a personalized and knowledgeable customer service and shopping experience.”
The company’s second Beauty Avenue location will open at Tsuen Wan Plaza in the New Territories area of Hong Kong. Additional store locations will follow in Hong Kong and Mainland China in 2014 through 2016.