Beraca International North America has expanded its operations in the US and is moving into direct sales in the Northeast and Midwest territories. Beraca maintains that this move will increase overall transparency with its customers and create sustainable relationships necessary to meet Beraca’s growth goals.
The Northeast and Midwest US regions were previously served by DeWolf Chemical and Glenn Corporation, respectively.
“While Beraca is grateful for the experience with the DeWolf Companies, we have decided to move forward with direct sales to provide direct customer service, timely new product introductions, product exclusivity options and competitive offerings in these key growth regions,” said Dawn Thiel Glaser, business director, Beraca International North America.
The company still uses distributors in other territories of North America and has no plans to go direct in those areas.