BullFrog is the official sunscreen of the Ironman US Series as well as each of the 11 individual Ironman events to be held in the US during the 2014 season. The brand, which is owned by Sun & Skin Care Research, LLC (SSCR), will be provided to all athletes at the events.
“Ironman is pleased to join forces with BullFrog and a fellow Florida company, Sun & Skin Care Research,” said Andrew Messick, CEO of Ironman. “Proper sun protection in and out of water is a crucial element of our sport and we are excited to team with BullFrog to provide our athletes with trusted and proven protection that will keep up with their needs.”
“We are excited to have Ironman as a partner across 11 events in the ultimate competition, the Ironman US Series. From Miami to Malibu and everywhere in between, triathletes and anyone who loves the outdoors will discover that BullFrog was created for ultimate performance and protection,” said SSCR EVP and acting CEO Tom Nestor.
BullFrog will make its debut at the Memorial Hermann Ironman Texas on May 17. As an official sponsor, BullFrog will have a tent at the Ironman Expo Village, where sunscreen samples will be distributed and education on sun protection provided. Bullfrog will also have visual presence along the course and prominent exposure at the finish-line chute. BullFrog sunscreen stations will also be set up along the course, enabling athletes to apply sunscreen at transition points during the race.