Breaking News

Dark and Lovely has been named the exclusive beauty sponsor for Black Girls Run!

May 2, 2014

Dark and Lovely has been named the exclusive beauty sponsor for Black Girls Run!. The mission of Black Girls Run! is to become the leading resource and inspiration for generations of African-American women seeking to develop and maintain a healthy lifestyle. The 2014 partnership includes the signature Preserve the Sexy Tour, which successfully kicked off on March 22 in Orlando, FL; as well as the Sweat with Your Sole Conference and Race Weekend. These events will reach major cities across the US.

“We are thrilled to partner with Black Girls Run!” said Mezei Jefferson, director of education, SoftSheen-Carson. “Many women use their hair as an excuse for not exercising, but we believe you don’t have to sacrifice a workout to keep the style that you love. We’re excited to use this platform to educate women on caring and styling their hair—whether curly or straight—for fitness.”

Dark and Lovely will offer product samples and raffles at the tour stops, along with hair maintenance tips and one-on-one hair consultations by the Dark and Lovely Style Squad at select stops.

The upcoming Black Girls Run! Preserve the Sexy tour stops include Charlotte this month, Philadelphia and Washington, DC in June, Houston in July and Atlanta in August.

More info: www.blackgirlsrun.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.