In addition to signing one of Hollywood’s hottest actress, Lancôme has kicked off a multi-faceted digital campaign with Preen.Me called the #photoperfectskin Selfie Challenge, which aims to “reset the standard for powerful social media skin care marketing.” The program is designed to coincide with the launch of Lancôme’s newest skin care launch, Visionnaire [1 Minute Blur]. The campaign will delve into the challenging terrain of visually demonstrating the instant benefits for a skin care product in the digital space, according to Lancôme.
Because the product creates such an impactful visual effect, it lends itself to a compelling user experience that is translatable online and in social media, said Lancôme.
With the ability to reach more than 60 million beauty addicts monthly, Preen.Me has a proven track record for creating targeted, yet highly visible opportunities for partner content, sparking engagement, stickiness and increasing intent to purchase.
The campaign integrates influencer sampling, highly curated user generated content featuring skin care, and Lancôme interactive educational assets—all fueled with a massive engagement push across all Preen.Me social media distribution channels, according to the company.
More info: www.preen.me