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Lancôme Signs Lupita Nyong’o

May 2, 2014

Lancôme has signed Academy Award winning actress Lupita Nyong’o as its new brand ambassadress. With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, the 31-year-old actress has taken the world by storm having received an Academy Award in the category of Best Supporting Actress for her moving portrayal of Patsey in Steve McQueen’s acclaimed film “12 Years a Slave.”

Nyong’o, a recent graduate from the Yale School of Drama, is the fourth Academy Award winning Lancôme ambassadress. Other brand ambassadors include Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins.

The Mexican-born, Kenyan actress is an outstanding example of a natural beauty, according to Lancôme.

“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman,” said Xavier Vey, president, Lancôme USA. “Having Lupita as a Lancôme ambassadress will help support our mission in the US market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,” stated Francoise Lehmann, general manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

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