In its 39th year, the Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, according to Blistex, which owns the brand. The panel of judges included George Aldrich, a chemical specialist for NASA space missions; Rachel Herz, Ph.D., an expert and author on the psychology of smell; Claudio Schapsis, marketing director and chief experience officer of Ripley’s Believe It or Not! Times Square and Buck Wolf, executive editor at the Huffington Post.
Armstrong won the grand prize of $2,500, an additional two-night stay in New York City, tickets to the Broadway Show “The Lion King,” the Golden Sneaker Award and a supply of Odor-Eaters products.
Jordan’s rotten sneakers will also be enshrined in the Odor-Eaters “Hall of Fumes.”
More info: www.odor-eaters.com