Breaking News

The Annual Odor-Eaters National Rotten Sneaker Contest winner

May 2, 2014

The Annual Odor-Eaters National Rotten Sneaker Contest winner this year is Jordan Armstrong, a 12-year old from White Sands Missile Range, Las Cruces, NM. Her kicks were selected as the worst of worst from a group of seven finalists, ages five to fourteen, from across the nation. Contestants gathered at Ripley’s Believe It or Not! in Times Square wearing the decrepit and redolent rubber-soles that won them regional recognition.

In its 39th year, the Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, according to Blistex, which owns the brand. The panel of judges included George Aldrich, a chemical specialist for NASA space missions; Rachel Herz, Ph.D., an expert and author on the psychology of smell; Claudio Schapsis, marketing director and chief experience officer of Ripley’s Believe It or Not! Times Square and Buck Wolf, executive editor at the Huffington Post.

Armstrong won the grand prize of $2,500, an additional two-night stay in New York City, tickets to the Broadway Show “The Lion King,” the Golden Sneaker Award and a supply of Odor-Eaters products.

Jordan’s rotten sneakers will also be enshrined in the Odor-Eaters “Hall of Fumes.”

More info: www.odor-eaters.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and