Breaking News

The Annual Odor-Eaters National Rotten Sneaker Contest winner

May 2, 2014

The Annual Odor-Eaters National Rotten Sneaker Contest winner this year is Jordan Armstrong, a 12-year old from White Sands Missile Range, Las Cruces, NM. Her kicks were selected as the worst of worst from a group of seven finalists, ages five to fourteen, from across the nation. Contestants gathered at Ripley’s Believe It or Not! in Times Square wearing the decrepit and redolent rubber-soles that won them regional recognition.

In its 39th year, the Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, according to Blistex, which owns the brand. The panel of judges included George Aldrich, a chemical specialist for NASA space missions; Rachel Herz, Ph.D., an expert and author on the psychology of smell; Claudio Schapsis, marketing director and chief experience officer of Ripley’s Believe It or Not! Times Square and Buck Wolf, executive editor at the Huffington Post.

Armstrong won the grand prize of $2,500, an additional two-night stay in New York City, tickets to the Broadway Show “The Lion King,” the Golden Sneaker Award and a supply of Odor-Eaters products.

Jordan’s rotten sneakers will also be enshrined in the Odor-Eaters “Hall of Fumes.”

More info: www.odor-eaters.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017