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The men’s grooming boom isn’t driven solely by Millennials

May 2, 2014

The men’s grooming boom isn’t driven solely by Millennials. US Vice President Joe Biden recently announced that he is part of the wave too. In a May episode of “Rachael Ray,” Biden told Ray that he uses Clinique for Men moisturizer.  Biden said his wife Jill wanted him to start using SPF about five years ago, and the Estée Lauder-owned SKU provides that needed sun protection. 

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