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Tide Debuts Multi-Purpose Cleaner

May 2, 2014

For more than 65 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. But now, this P&G staple is taking its mission to a new level with Tide Oxi Multi-Purpose Stain Remover ($12.99). Touted as having more than 225 uses and counting, consumers can “Tide that” with Tide Oxi. This “Refreshing Breeze” scented SKU can also be used as an additive to laundry detergent as an added stain fighter.

 The key to this powerful clean is an ingredient called NOBS, which works with peroxide to form peracid—a stronger form of bleach versus peroxide alone, resulting in stronger stain fighting power, said the company. More importantly, peracid is a color-safe bleach, making it ideal for clothing and fabrics unlike other Oxi products, which use different cleaning agents and may cause damage to your favorite pieces. In addition, there’s no waiting for Tide Oxi to take effect—NOBS provides instant activation of cleaning agents so Tide Oxi starts working the minute it hits the water, said sources at the company.

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