Breaking News

Tide Debuts Multi-Purpose Cleaner

May 2, 2014

For more than 65 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. But now, this P&G staple is taking its mission to a new level with Tide Oxi Multi-Purpose Stain Remover ($12.99). Touted as having more than 225 uses and counting, consumers can “Tide that” with Tide Oxi. This “Refreshing Breeze” scented SKU can also be used as an additive to laundry detergent as an added stain fighter.

 The key to this powerful clean is an ingredient called NOBS, which works with peroxide to form peracid—a stronger form of bleach versus peroxide alone, resulting in stronger stain fighting power, said the company. More importantly, peracid is a color-safe bleach, making it ideal for clothing and fabrics unlike other Oxi products, which use different cleaning agents and may cause damage to your favorite pieces. In addition, there’s no waiting for Tide Oxi to take effect—NOBS provides instant activation of cleaning agents so Tide Oxi starts working the minute it hits the water, said sources at the company.

More info: www.tide.com 
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.