Veet depilatory has rolled out its new Don’t Risk Dudeness marketing campaign, a tongue-in-cheek effort that features exaggerated and amusing content that addresses the ‘hairiness’ a woman can feel when she has stubble. The campaign will be featured across television, online and social media platforms including Facebook, its website and Pinterest.
“Veet is very excited to be launching the Don’t Risk Dudeness campaign,” said Aurore Trepo, marketing director of personal care for Reckitt Benckiser. “This is the first time the brand has taken a comedic approach to address women’s hair removal.
“Veet offers women a variety of hair removal products from hair removal creams to at-home waxes that allow her to enjoy long-lasting smooth skin and stay ‘dude’ free.”