Supplier's Corner

Revealing the Power of Beauty at DSM

May 2, 2014

DSM recently demonstrated its commitment to “Revealing the True Power of Beauty”—the heart of its new identity for the personal care market. Driven by a strong belief that beauty enriches people’s lives, DSM is proud to present a range of transformational beauty care ingredients and concepts through the sensorial world of beauty and invites all visitors to experience a genuine moment of sensation in its uniquely designed sensorial cocoons at its booth.

Building on DSM’s dedication to a holistic beauty experience, the company globally debuted Valvance, a new breakthrough range of sensory and visual modifiers. The only sensory line with cross-segmental roots, it has been developed with DSM’s customary expertise and passionate interest in all aspects of skin and sun care. With the newly developed “Bright Eye” and “Shine Control & Pore Minimizer” concepts featuring Valvance, customers not only get strong immediate results but the assurance of a fully substantiated consumer benefit.

Sensorial elegance of the formulations is also the focus in sun care. DSM presents the next level of its Ultimate UV Protection platform, turning day care with UV protection and beach sunscreens into desirable formulations optimizing both performance and sensory characteristics.

Extended DSM research into senescence culminated in Regu-scence, an active carefully isolated and purified from Asparagus officinalis ‘Grolim,’ the pearl of Navarra. With its unique mechanism of action, this asparagus variety offers a solution to the naturally occurring cellular aging process by stimulating skin’s own autophagy capabilities.

In hair care, authenticity and pragmatism have become the key trends, determining strong interest in functional, pure and high-quality hair products. Phytantriol delivers on the key benefits that drive the hair care market today and answers future lifestyle trends.
Its unique properties make it a time-tested active for hair that repairs, enhances and protects, from root to tip, said the company.

More info: www.dsm.com
  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.