Breaking News

Gain’s Laundromat Takeover

June 2, 2014

P&G’s Gain brand brought joy to New Yorkers’ daily laundry experience recently with the help of Latin Grammy-nominated singer Leslie Grace and non-profit group Portraits of Hope. The P&G brand unveiled its “#MusicToYourNose Laundromat Takeover” in which it transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem into colorful, multidimensional art created by community residents and school children.

Bronx-born Grace was on hand to help bring attention to the community beautification project and to surprise her hometown community with a celebratory pop-up concert which included the exclusive debut performance of her latest single.

“It’s no secret that we all have to do laundry and these vibrant community-created art projects have definitely turned ordinary laundromats into something truly special. You just can’t help but smile when you see them,” said Grace.

In addition to experiencing the art and pop-up concert, residents also had the opportunity to take selfies in the art installation and enter to win the Gain #MusicToYourNose Instagram Sweepstakes. P&G also handed out Gain Flings!, the brand’s new single-use detergent pacs. 
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.