The report is the most comprehensive review on the US beauty market performance available to the industry currently, providing the only total market view spanning both the prestige and mass retail channels, the companies said.
The Beauty Cross Channel Monitor will combine Nielsen and NPD point-of-sale data across food, drug, prestige department stores, and all retail outlets combined, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales and average retail price, in addition to a ranking of the top 75-100 brands.
The two organizations have worked together closely to create more refined product definitions, creating a more comprehensive view of product performance. This will allow brand marketers to better evaluate the performance of categories, segments and brands across major beauty distribution channels to better understand and respond to new US beauty market opportunities.
This is the second market information agreement between Nielsen and The NPD Group in 2014.