Cetaphil has launched its first fully integrated consumer marketing campaign. The new consumer-focused strategy is a significant step-change in the Cetaphil brand’s marketing efforts, which have historically relied primarily on dermatologist recommendations to patients. The campaign was created by the brand’s new agency of record Cramer-Krasselt. The TV, print (at right) and digital advertisements have a decidedly unique look that solely focuses on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…