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Coty and Avon To Sell Scents Together in Brazil



Published June 2, 2014
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BRAZIL: Coty Inc. and Avon Products, Inc. have entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales representatives.  The deal brings together Avon’s network of representatives in Brazil and Coty’s portfolio of celebrity and lifestyle fragrance brands in an effort to increase both companies’ global fragrance market share, consumer loyalty and brand appeal in Brazil.

Brazil is Avon’s largest market and is also the largest fragrance market globally. 

“This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, president, Coty Beauty.  “Avon’s extensive experience in Brazil makes the company an ideal partner, and we look forward to working together.”

“We are pleased to enter into this marketing arrangement with Coty as part of our growth strategy in Brazil,” said David Legher, president, Avon Brazil.“Coty’s celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our representatives increase their earnings and reach a broader consumer base.” 


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