Breaking News

Direct-Sale Prestige Fragrances Post Significant Gain

June 2, 2014

The NPD Group, Inc. reports that direct-to-consumer sales of US prestige fragrance grew 10% in the 12 months ending February 2014 to $285 million. Although just a fraction of the $3.0 billion US prestige fragrance market, the performance of products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers is a bright spot for the industry which reported 2% declines during the same time period.

“The desire to ‘try on’ a scent before committing isn’t about to go away, but there is real appeal for consumers in the immediacy of replenishing the supply of their favorite scents from the comfort of wherever they are,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc.

Gift sets led the pack, representing 46% of direct-to-consumer prestige fragrance sales in the US, ahead of standalone juices, which accounted for 44% of sales. Gift set sales grew 9%.

Men’s fragrances represent a smaller portion of the sales than women’s in both prestige department stores and direct-to-consumer channels.

However, in both cases, men’s fragrances outperformed the women’s and the overall market in the 12 months ending February 2014. NPD’s BeautyTrends Direct showed a 19% increase in dollar sales of men’s prestige fragrances during this time.

Ten percent of US prestige fragrance sales in this channel (vs. 8% of prestige department store sales), fragrances sold in sizes of 5oz or larger grew 26% during this 12-month period (vs. 12% sales growth in prestige department stores).

“Offering consumers incentives and options that link the in-store experience with the convenience of purchasing direct is the best of both worlds. It is this type of seamless retailing that is providing manufacturers and retailers a world of new opportunities,” added Grant.

More info: www.npdgroup.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and