Breaking News

Gain’s Laundromat Takeover

June 2, 2014

P&G’s Gain brand brought joy to New Yorkers’ daily laundry experience recently with the help of Latin Grammy-nominated singer Leslie Grace and non-profit group Portraits of Hope. The P&G brand unveiled its “#MusicToYourNose Laundromat Takeover” in which it transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem into colorful, multidimensional art created by community residents and school children.

Bronx-born Grace was on hand to help bring attention to the community beautification project and to surprise her hometown community with a celebratory pop-up concert which included the exclusive debut performance of her latest single.

“It’s no secret that we all have to do laundry and these vibrant community-created art projects have definitely turned ordinary laundromats into something truly special. You just can’t help but smile when you see them,” said Grace.

In addition to experiencing the art and pop-up concert, residents also had the opportunity to take selfies in the art installation and enter to win the Gain #MusicToYourNose Instagram Sweepstakes. P&G also handed out Gain Flings!, the brand’s new single-use detergent pacs. 
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.