Breaking News

Gain’s Laundromat Takeover

June 2, 2014

P&G’s Gain brand brought joy to New Yorkers’ daily laundry experience recently with the help of Latin Grammy-nominated singer Leslie Grace and non-profit group Portraits of Hope. The P&G brand unveiled its “#MusicToYourNose Laundromat Takeover” in which it transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem into colorful, multidimensional art created by community residents and school children.

Bronx-born Grace was on hand to help bring attention to the community beautification project and to surprise her hometown community with a celebratory pop-up concert which included the exclusive debut performance of her latest single.

“It’s no secret that we all have to do laundry and these vibrant community-created art projects have definitely turned ordinary laundromats into something truly special. You just can’t help but smile when you see them,” said Grace.

In addition to experiencing the art and pop-up concert, residents also had the opportunity to take selfies in the art installation and enter to win the Gain #MusicToYourNose Instagram Sweepstakes. P&G also handed out Gain Flings!, the brand’s new single-use detergent pacs. 

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level