Breaking News

L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey

June 2, 2014

In the L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey, 52% of American women grade themselves a C or lower on their sun care habits. And, while people of all skin tones are at risk of melanoma, many African American women (36% vs. 39% in 2013) and Hispanic women (23% vs. 31% in 2013) continue to grade themselves a D or F. The survey reveals that far more women believe they merit an A grade when it comes to taking care of their teeth (50%) or eyes (31%) rather than sun care (21%).

And while 94% of women have heard of melanoma, and more than half of them believe it’s a serious or potentially deadly condition, less than three in 10 (26%) know that they should apply sunscreen all the time, not just in the summer or when they are exposed to direct sunlight.

In addition to the survey, L’Oréal Paris has also unveiled the I DO IT video on ItsTHATworthit.org, which shows how celebrity ambassadors wear sunscreen every day and asks consumers to join the movement.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017