Breaking News

L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey

June 2, 2014

In the L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey, 52% of American women grade themselves a C or lower on their sun care habits. And, while people of all skin tones are at risk of melanoma, many African American women (36% vs. 39% in 2013) and Hispanic women (23% vs. 31% in 2013) continue to grade themselves a D or F. The survey reveals that far more women believe they merit an A grade when it comes to taking care of their teeth (50%) or eyes (31%) rather than sun care (21%).

And while 94% of women have heard of melanoma, and more than half of them believe it’s a serious or potentially deadly condition, less than three in 10 (26%) know that they should apply sunscreen all the time, not just in the summer or when they are exposed to direct sunlight.

In addition to the survey, L’Oréal Paris has also unveiled the I DO IT video on, which shows how celebrity ambassadors wear sunscreen every day and asks consumers to join the movement.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.