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L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey



Published June 2, 2014
Related Searches: Sun Care women american consumers
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In the L’Oréal Paris and the Melanoma Research Alliance’s It’s THAT Worth It Safe Sun Survey, 52% of American women grade themselves a C or lower on their sun care habits. And, while people of all skin tones are at risk of melanoma, many African American women (36% vs. 39% in 2013) and Hispanic women (23% vs. 31% in 2013) continue to grade themselves a D or F. The survey reveals that far more women believe they merit an A grade when it comes to taking care of their teeth (50%) or eyes (31%) rather than sun care (21%).

And while 94% of women have heard of melanoma, and more than half of them believe it’s a serious or potentially deadly condition, less than three in 10 (26%) know that they should apply sunscreen all the time, not just in the summer or when they are exposed to direct sunlight.

In addition to the survey, L’Oréal Paris has also unveiled the I DO IT video on ItsTHATworthit.org, which shows how celebrity ambassadors wear sunscreen every day and asks consumers to join the movement.


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