Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue March 2015
 •  Pravana To Host National Cut-A-Thon  •  Lonza Promotes Cataldo In Personal Care  •  Hair Lightening System Now at Target  •  Better Skin, Better Sleep  •  J&J's New Approach to Beauty
Print

P-Rod Bottles Los Angeles Street Culture for Axe



Published June 2, 2014
Related Searches: shampoo brand unilever body
Post a comment
Pro skateboarder Paul Rodriguez, aka P-Rod, is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the brand has collaborated on a product design that features outside creative influence.  

The new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes body spray, AP and deo sticks, body wash and shampoo, is available only at Target and Target.com for a limited time.  
Unilever created a three-part video series on YouTube (www.YouTube.com/AXE) that highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design.


blog comments powered by Disqus