Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand  •  Estee Lauder Names Senior Vice President  •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act
Print

P-Rod Bottles Los Angeles Street Culture for Axe



Published June 2, 2014
Related Searches: shampoo spray body brand
Post a comment
Pro skateboarder Paul Rodriguez, aka P-Rod, is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the brand has collaborated on a product design that features outside creative influence.  

The new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes body spray, AP and deo sticks, body wash and shampoo, is available only at Target and Target.com for a limited time.  
Unilever created a three-part video series on YouTube (www.YouTube.com/AXE) that highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design.


blog comments powered by Disqus