Pro skateboarder Paul Rodriguez, aka P-Rod, is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the brand has collaborated on a product design that features outside creative influence.
The new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes body spray, AP and deo sticks, body wash and shampoo, is available only at Target and Target.com for a limited time.
Unilever created a three-part video series on YouTube (www.YouTube.com/AXE) that highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design.