Breaking News

The Stephan Co. has unveiled Imagen

June 2, 2014

The Stephan Co. has unveiled Imagen, which the Tampa Bay, FL-based company considers a “game-changing new hair care line designed specifically with the Latina consumer in mind.”  

According to VP of sales Paul Crouch, today’s Latina consumer is a highly sophisticated shopper who is often fluent in both English and Spanish and equally comfortable moving between both cultures.

“She’s looking for a product that is tailored to her specific hair care needs and is backed by an authentic brand with values that are consistent with what matters most to her—family and community,” he said. “We’ve done our homework and are confident that Imagen achieves on all fronts— from formulation, to packaging to how the brand will engage Latina consumers.”

More info: www.imagenhaircare.com

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level