The Stephan Co. has unveiled Imagen, which the Tampa Bay, FL-based company considers a “game-changing new hair care line designed specifically with the Latina consumer in mind.”
According to VP of sales Paul Crouch, today’s Latina consumer is a highly sophisticated shopper who is often fluent in both English and Spanish and equally comfortable moving between both cultures.
“She’s looking for a product that is tailored to her specific hair care needs and is backed by an authentic brand with values that are consistent with what matters most to her—family and community,” he said. “We’ve done our homework and are confident that Imagen achieves on all fronts— from formulation, to packaging to how the brand will engage Latina consumers.”
More info: www.imagenhaircare.com