Even car wax companies are taking advantage of the selfie. Turtle Wax has rolled out the Get Out There and Shine campaign, which celebrates the “miles of smiles” a freshly waxed car brings to drivers, by sharing a “Reflectie”—a photograph or self-portrait in the shine of their freshly waxed car tagged on Twitter, Instagram or Facebook with #Reflectie and @TurtleWax. If they do, they are eligible for a chance to win a 2015 Ford Mustang and other prizes. Drivers can also enter to win at TurtleWax.com/Reflectie. Prizes will be awarded throughout the summer and the grand prizewinner and runners up will be announced in September.