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Urban Decay Taps Fusion for Powder

June 2, 2014

Urban Decay selected Fusion Packaging to create a custom package for its popular Naked Skin line. Fusion Design Studio, the in-house design and engineering unit of Fusion Packaging, created a 30ml jar for the new Ultra Definition Loose Finishing Powder, available in five shades.

Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30ml Allure bottle.

“We thought it was a natural progression to work with Fusion again on the Loose Finishing Powder,” said Amy Zunzunegui, SVP product development for Urban Decay. “It was important that the Loose Finishing Powder and Liquid Makeup have a similar look as they are part of the same line, and we knew they could accomplish this.”

The double-walled acrylic jar provides a luxurious, glass-like aesthetic. “The jar was a perfect fit for the existing Naked Skin franchise, and we liked that it had the thick walls and vacuum metalized accents,” said Zunzunegui.
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