Breaking News

Urban Decay Taps Fusion for Powder

June 2, 2014

Urban Decay selected Fusion Packaging to create a custom package for its popular Naked Skin line. Fusion Design Studio, the in-house design and engineering unit of Fusion Packaging, created a 30ml jar for the new Ultra Definition Loose Finishing Powder, available in five shades.

Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30ml Allure bottle.

“We thought it was a natural progression to work with Fusion again on the Loose Finishing Powder,” said Amy Zunzunegui, SVP product development for Urban Decay. “It was important that the Loose Finishing Powder and Liquid Makeup have a similar look as they are part of the same line, and we knew they could accomplish this.”

The double-walled acrylic jar provides a luxurious, glass-like aesthetic. “The jar was a perfect fit for the existing Naked Skin franchise, and we liked that it had the thick walls and vacuum metalized accents,” said Zunzunegui.
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.