Mobile apps have really changed the way people use their mobile phones. Businesses, too, have seized the opportunity to enable their customers to use their smartphones or tablets to provide information on products and services and to make product selection more convenient.
M&H Plastics (part of the RPC Group) recently launched a free app on the Apple and Android platforms to help customers select from a range of more than 1,300 packaging product formats. Working in a similar way to the search facility on their website, the app allows customers to identify and select samples for a vast range of products either by product code or by shape, material, volume and neck finish. Advanced options are also available for height and brimful searches as well as cap combinations.
“We have had really positive feedback from our customers who use this app,” said Simon Chidgey, group sales and marketing director for M&H. “The ability to match existing products or browse suitable packaging options for new products has helped them reach decisions quickly.”