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Henkel Buys Household and Hair Care Companies



Published July 2, 2014
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GERMANY: Henkel recently closed several deals in a one-week span early last month.

Henkel’s $1.28 billion acquisition of Spotless Group will add laundry products Dylon, Eau Ecaralate, Grey and Catch.

“This acquisition is part of Henkel’s global strategy to selectively invest in attractive country category positions in mature markets,“ said Henkel CEO Kasper Rorsted. “By acquiring the Spotless Group, we will strengthen our market position and enter highly profitable growth segments. The transaction will be immediately accretive to earnings.”

In personal care, Henkel acquired Kenra, Sexy Hair and Alterna from TSG Consumer Partners for $370 million. The move will boost its salon business. In fiscal 2013, the acquired companies generated sales of about $189 million.

“This acquisition is part of our strategy to invest in attractive country category positions in mature markets,” said Rorsted. “North America is the biggest single market for Henkel and with these companies, we will further strengthen our presence in this region.”


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