Coty Inc. is implementing a new organizational structure that it contends aims to reinforce the company’s growth path and strengthen its position as a global leader in beauty. The firm said it is moving from two stand-alone divisions, Coty Prestige and Coty Beauty, to a “more integrated model built around categories and regions while maintaining prestige and mass differentiation and unique treatment in brand building, product development and sales execution where it represents a critical success factor.”
The move is expected to bring a more holistic view of consumer evolution and growth opportunities by product category. In addition, Coty said the shift is expected to improve coordination and resource allocation between channels and markets, and to increase focus on specific consumer and retailer needs of each region and bringing operational efficiencies.
“This evolved organization design will help us to advance our path to profitable growth,” said Coty CEO Michele Scannavini. “We will be more consumer-driven, sharper in priority setting and resource allocation, and more agile, reducing duplications and redundancies over time. We are confident that this new organization will allow us to unleash the full potential of our brands and our talent.”