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Is Small Ticket Spending On the Rise?



Published August 1, 2014
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According to results of a recent Harris Poll, at the halfway point of 2014, Americans are loosening their purse strings in several key areas, backing off of several key efficiencies and cutbacks in comparison to a year ago.

When asked to look back at cutbacks they’ve instituted over the past six months to save money, fewer Americans are cutting back on common daily and monthly expenditures in comparison to a year ago. For example, decreases were found from a year ago in behaviors such as purchasing more generic brands (down 6 points) and making fewer trips to the hairdresser, stylist or barber (down 4 points).

The poll included 2,241 U.S. adults surveyed online between June 11 and 16, 2014. 

More info: www.nielsen.com


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