Breaking News

Leading Beauty Brands Cut Back on Q1 Ad Spending

August 1, 2014

Fueled by the Winter Olympics, total advertising expenditures increased 5.7% in the first quarter of 2014 to $34.9 billion, according to recent data from Kantar Media.

According to Jon Swallen, chief research officer at Kantar Media North America, without the Olympics’ contribution, the growth rate for remaining expenditures was just under 4%.

Every measured type of television had expenditure increases in Q1. Network TV increased 14.5%; cable TV expenditures increased 6.2% in Q1; Spanish language TV rose 18.0% and syndication TV spending was up 3.2%. Internet display expenditures grew 13.0% in Q1 as financial, retail and insurance marketers raised their budgets. Outdoor media registered a 2.8% increase.

Consumer magazine print expenditures fell 2.0% and the key metric of ad pages declined more than 5%. The bottom line totals were skewed by severe reductions from the two largest magazine advertisers, Procter & Gamble and L’Oréal, which account for more than 10% of total spending, according to Kantar Media.

P&G secured the top-ranked position for Q1 with $773.8 million of ad spending, down 2.6% from the prior year. Increased support for personal care and paper product brands was more than offset by reductions within its cosmetics and hair care brand portfolios.

L’Oréal finished in the top 10 too, at No. 7. Like P&G, the beauty company’s spending was also down 14.9%, according to Kantar Media.

More info: www.KantarMedia.US 
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.