Breaking News

Leading Beauty Brands Cut Back on Q1 Ad Spending

August 1, 2014

Fueled by the Winter Olympics, total advertising expenditures increased 5.7% in the first quarter of 2014 to $34.9 billion, according to recent data from Kantar Media.

According to Jon Swallen, chief research officer at Kantar Media North America, without the Olympics’ contribution, the growth rate for remaining expenditures was just under 4%.

Every measured type of television had expenditure increases in Q1. Network TV increased 14.5%; cable TV expenditures increased 6.2% in Q1; Spanish language TV rose 18.0% and syndication TV spending was up 3.2%. Internet display expenditures grew 13.0% in Q1 as financial, retail and insurance marketers raised their budgets. Outdoor media registered a 2.8% increase.

Consumer magazine print expenditures fell 2.0% and the key metric of ad pages declined more than 5%. The bottom line totals were skewed by severe reductions from the two largest magazine advertisers, Procter & Gamble and L’Oréal, which account for more than 10% of total spending, according to Kantar Media.

P&G secured the top-ranked position for Q1 with $773.8 million of ad spending, down 2.6% from the prior year. Increased support for personal care and paper product brands was more than offset by reductions within its cosmetics and hair care brand portfolios.

L’Oréal finished in the top 10 too, at No. 7. Like P&G, the beauty company’s spending was also down 14.9%, according to Kantar Media.

More info: www.KantarMedia.US 
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and