The acquired assets include the brand, the current healthcare business and existing customer relationships.
Through its Diversey Care business, Sealed Air has had a long-standing exclusive, global relationship with Virox and this new arrangement will enhance Diversey Care’s marketing of Virox’s proprietary Accelerated Hydrogen Peroxide (AHP) technology. AHP is a patented, synergistic blend of commonly used, safe ingredients, that when combined with low levels of hydrogen peroxide dramatically increase its disinfecting and cleaning ability. It provides the unique benefits of speed and efficacy, while being gentle on people, surfaces and the environment.
In addition to increased focus on healthcare surface cleaning and disinfection applications, Diversey Care continues to provide all the benefits of AHP to the broader institutional markets like education, government, facility management, retail and food service.
“We see a unique opportunity to leverage Virox’s patented technology and Professional and Technical Services (PTS) model around the world to deliver thought leadership in the cleaning and disinfecting arena,” said Ilham Kadri, president of Sealed Air’s Diversey Care Division. “Their PTS model leveraged with our sales coverage, application expertise, and global distribution will create an environment for the success of our AHP-based solutions in the Oxivir brand globally.”
In other news, Sealed Air will relocate its headquarters to Charlotte, NC, and close its current headquarters in New Jersey and other offices in Wisconsin, Connecticut and South Carolina within the next three years.
CEO Jerome Peribere says the move is intended to create a more seamless organization from disparate business units, which include a protective packaging business in Elmwood Park, NJ, which markets Bubble Wrap; a food packaging unit near Greenville, SC; and Diversey-brand cleaning products based in Racine, WI.