Breaking News

Sealed Air Completes Accel Deal, Will Move HQ

August 1, 2014

Sealed Air has completed its acquisition of Virox Technologies’ Accel brand and its related healthcare businesses in the US and Canada. Financial terms of the transaction were not disclosed. 

The acquired assets include the brand, the current healthcare business and existing customer relationships.

Through its Diversey Care business, Sealed Air has had a long-standing exclusive, global relationship with Virox and this new arrangement will enhance Diversey Care’s marketing of Virox’s proprietary Accelerated Hydrogen Peroxide (AHP) technology. AHP is a patented, synergistic blend of commonly used, safe ingredients, that when combined with low levels of hydrogen peroxide dramatically increase its disinfecting and cleaning ability. It provides the unique benefits of speed and efficacy, while being gentle on people, surfaces and the environment.

In addition to increased focus on healthcare surface cleaning and disinfection applications, Diversey Care continues to provide all the benefits of AHP to the broader institutional markets like education, government, facility management, retail and food service.

“We see a unique opportunity to leverage Virox’s patented technology and Professional and Technical Services (PTS) model around the world to deliver thought leadership in the cleaning and disinfecting arena,” said Ilham Kadri, president of Sealed Air’s Diversey Care Division. “Their PTS model leveraged with our sales coverage, application expertise, and global distribution will create an environment for the success of our AHP-based solutions in the Oxivir brand globally.”

In other news, Sealed Air will relocate its headquarters to Charlotte, NC, and close its current headquarters in New Jersey and other offices in Wisconsin, Connecticut and South Carolina within the next three years.

CEO Jerome Peribere says the move is intended to create a more seamless organization from disparate business units, which include a protective packaging business in Elmwood Park, NJ, which markets Bubble Wrap; a food packaging unit near Greenville, SC; and Diversey-brand cleaning products based in Racine, WI.
  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.