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The Most Trusted Brands in America

August 1, 2014

BrandSpark International has revealed the “Most Trusted” brands in the American CPG sector.  Consumers’ reasons for citing a brand as being their most trusted vary by category. For health and beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price, said BrandSpark. Here are the winners in Happi’s markets:

Health & Beauty Brands   
Anti-Aging Skin Care—Olay
Body Wash—Dove
Facial Cleanser—Neutrogena
Lipstick—Revlon and CoverGirl (tie)
Men’s Deodorant/AP—Old Spice
Men’s Shaving—Gillette
Nail Care—Sally Hansen
Nutritional Supplements & Vitamins—Nature Made
Topical Pain Relief—Neosporin
Women’s Body Skin Care—Dove
Women’s Deodorant/AP—Secret
Women’s Facial Skin Care—Olay
Women’s Hair Care—Pantene
Women’s Hair Styling—Pantene and Garnier (Tie)
Women’s Shaving—Gillette Venus

Household Brands     
Air Freshener—Febreze
Dish Soap—Dawn
Dishwasher Detergent—Cascade
Fabric Softener—Downy
Hand Soap (TIE)—Softsoap and Dial
Household Cleaning—Lysol
Laundry Detergent—Tide
Laundry Stain Remover—Shout

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