“This new range of visual carriers is a pure evolution of our technology and expertise” said Fabrice Lefèvre, global scientific marketing manager, Induchem. “The cosmetic industry is steadily looking for new visual elements increasing the attractiveness of their products. This is a direct answer to studies showing that consumers are naturally attracted first by the look of the products on the shelves.”
According to Lefèvre, due to their “amazingly small size, Unispheres XS create a new visual dimension, which enables an instant visual differentiation of cosmetic products in beauty shops.”
The spheres create an outstanding colorful visual effect in any kind of transparent water based formula (shampoos, shower gels, serums, gels, lotions, deodorants, toothpastes), according to the company. Delivered dry, Unispheres XS have the incredible property of transforming to soft and crushable beads in the finished product that disappears with a gentle rub without leaving any shell residue on skin or hair.
More info: www.induchem.com