Editorial

Wanted: New Tools For a New Economy

By Tom Branna, Editorial Director | August 1, 2014

It could have been worse—he could have been president. Remember when Steve “Flat Tax” Forbes wanted to be President of the United States? He couldn’t buy the nomination then and now, it turns out, he can’t hold on to the publishing company he inherited from his dad, either. Last month, Forbes was sold to Asian investors for an undisclosed amount, though observers say the publication, which calls itself “The Capitalist Tool” (which, come to think of it, is a good nickname for Steve Forbes, too), fetched $475 million.

Now, what does Forbes’ misfortunes have to do with household and personal products? It underscores a couple of shifts that are taking place in the global economy today; shifts that are evident when you read this issue of Happi.

First, it’s clear that the emphasis is on Asia as long-established European and North American companies look to emerging markets for growth. They’re finding them in places like China, India and the rest of the continent, where a growing middle class has a growing taste for high quality cosmetics, skin care products and even disinfectants and detergents. For now, these consumers are content to purchase products from companies such as Unilever, L’Oréal and Henkel. But in the not-to-distant future, domestic players will begin flexing their muscles and grabbing market share from Western-based multinationals.

Secondly, Forbes’ decline is a textbook case of Old World Thinking in a New World Order. The company, founded nearly 100 years ago by BC Forbes, was unable to make the transition to an increasingly digital world even though its long-time publisher, Rich Kaarlgard, wrote a frothy column entitled “Digital Rules,” in each and every issue for years.

Successful companies know when to its time to look for new markets and implement new technologies. You can read about some of them in The International Top 30, which begins on p. 73 in this issue. Or, if you prefer, log on to Happi.com and sign up for a digital edition. I don’t know if “digital rules,” but online is growing and Happi is growing right along with it.

Tom Branna
Editorial Director
tbranna@rodmanmedia.com
blog comments powered by Disqus
  • Fear Unfounded

    Tom Branna, Editorial Director||August 15, 2016
    DEET or Zika? The choice seems obvious

  • Dental Care Delivered To Your Door

    Dental Care Delivered To Your Door

    August 8, 2016
    Boka is a subscription service for supplies.

  •  In the Mood

    In the Mood

    Melissa Meisel, Associate Editor||July 25, 2016
    That green lipstick from the 80s returns!

  • Mastering Instagram for Business

    Mastering Instagram for Business

    Lyndsi Stafford, eLuminate Marketing||August 22, 2016
    eLuminate Marketing's Lyndsi Stafford provides five ways

  • Sizzling Summer Hairstyles

    Sizzling Summer Hairstyles

    Philip Pelusi, hair care expert and founder of Tela Beauty Organics by Philip Pelusi P2 by Philip Pelusi and Performance X2||August 8, 2016
    No need for a lifeguard to keep tresses safe and healthy this season.

  • Experience You Need to Succeed

    Experience You Need to Succeed

    Michael Glauser||July 18, 2016
    Successful startups have one of these experiences.