Supplier's Corner

New Silicone Offers Texture Transformation

August 1, 2014

A pioneer in the field of silicones for personal care products, the latest creations at Shin-Etsu Silicones of America (SESA) are emulsifying elastomers, KSG-210/KSG-710, and KF co-emulsifiers.

According to the company, KSG-210 is an excellent W/O emulsifier with a light, fresh feel; with a transforming “cream to water” texture. It creates novel textures when combined with non-emulsifying crosspolymers, waxes, film formers and powders. KSG-210 has versatile applications—from skin care to sun care to hair care and color cosmetics.

More info: www.shinetsusilicones.com
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.