09.03.14
Giving back has been part of the Paul Mitchell DNA since the brand’s inception and to commemorate the launch of the new and improved Paul Mitchell website, the brand is engaging fans to join them in the pay it forward movement. Paul Mitchell fans can use #GivingIsMyStyle to tell why they think it’s important to give back, and/or how they’re making a difference, and for every share, participants will claim a spot in the giving gallery on the Paul Mitchell website and the brand will donate $1 per person to one of its charity partners, up to $200,000.
Supported organizations include Waterkeeper Alliance, Boys & Girls Clubs of America, ReforestAction, Grow Appalachia and Bright Pink. According to the company, visitors can contribute content to the site by using specified hashtags via social media.
The fully responsive web platform also seamlessly integrates the Paul Mitchell salon locator service and ecommerce functionality for customers in certain US states.
Supported organizations include Waterkeeper Alliance, Boys & Girls Clubs of America, ReforestAction, Grow Appalachia and Bright Pink. According to the company, visitors can contribute content to the site by using specified hashtags via social media.
The fully responsive web platform also seamlessly integrates the Paul Mitchell salon locator service and ecommerce functionality for customers in certain US states.