09.03.14
Purell’s parent company, Gojo Industries, has rolled out the “Be Well Network” loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.
Members will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.
Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through purell.com. Rewards include products, coupons and gift cards for Nike, Dick’s Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.
Members can join The Purell Be Well Network at purell.com/loyalty or via Facebook.
Members will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.
Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through purell.com. Rewards include products, coupons and gift cards for Nike, Dick’s Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.
Members can join The Purell Be Well Network at purell.com/loyalty or via Facebook.