10.02.14
Fusion Packaging and Anthony Brands have partnered to package the recently launched High Performance product trio. Designed using Fusion’s stock Tru collection, the line features a 50ml Vitamin A Facial Treatment, 30ml Vitamin C Facial Serum, and 15ml Continuous Moisture Eye Cream.
As part of Anthony Brands’ recent revamp, it was essential that the packages conveyed the premium skin care brand’s message of being “developed for men and borrowed by women,” and the versatile Tru collection paired well with this gender-neutral aesthetic. The airless, polypropylene-based Tru collection features a sleek and slender profile that ranges in capacity from 15ml to 50ml. To give the product trio an upscale and sophisticated edge, Fusion injected the packages with a lustrous smoky black, paired with matte silver silkscreen decoration and a matching hot stamp band around the base of the overcap.
In addition to the High Performance line, the brand selected Fusion’s 100ml Lift Jumbo airless bottles to package its new Wake Up Call product, and repackaged its Ingrown Hair Treatment. To remain cohesive with High Performance, these packages similarly feature a jet black color-injected bottle, pump and overcap with a shiny finish.
More info: www.fusionpkg.com
As part of Anthony Brands’ recent revamp, it was essential that the packages conveyed the premium skin care brand’s message of being “developed for men and borrowed by women,” and the versatile Tru collection paired well with this gender-neutral aesthetic. The airless, polypropylene-based Tru collection features a sleek and slender profile that ranges in capacity from 15ml to 50ml. To give the product trio an upscale and sophisticated edge, Fusion injected the packages with a lustrous smoky black, paired with matte silver silkscreen decoration and a matching hot stamp band around the base of the overcap.
In addition to the High Performance line, the brand selected Fusion’s 100ml Lift Jumbo airless bottles to package its new Wake Up Call product, and repackaged its Ingrown Hair Treatment. To remain cohesive with High Performance, these packages similarly feature a jet black color-injected bottle, pump and overcap with a shiny finish.
More info: www.fusionpkg.com