10.02.14
The National Football League may be mired in controversy these days, but before the news of domestic violence broke, several FMCG companies pledged their allegiance to the NFL. Here’s a look at some of the recent alliances.
L’Oréal USA’s International Designer Collections Division’s has announced a new Guy Laroche fragrance, Drakkar Essence, with NFL quarterback Cam Newton serving as the face of the campaign.
“The ambition for Drakkar Essence was to open another segment of the market, the millennial generation,” said Alexandre Choueiri, president, International Designer Collections, L’Oréal USA. “To embody Drakkar Essence, we were looking for a strong, young American athlete who not only excels in the sport he does, but who can also deliver more on an emotional level. Cam Newton’s wit, charm, self-confidence, charitable action and sense of purpose are the attributes that make him so appealing to his fans, personifying the next evolution of the Drakkar brand.”
The Drakkar Essence launch will coincide with a sustained social media campaign fueled by exclusive video and photo content of Newton, who will also be featured in print and digital advertising materials.
For every social media submission using #showyourpower, L’Oréal USA’s International Designer Collections Division will donate one dollar to the Cam Newton Foundation, a non-profit organization that provides resources to underprivileged youth.
USA Today Sports is running the College Football Fan Index presented by Degree, a digital index that combines social media activity and online fan voting to determine the ultimate college football fan base. The index is measured based on the social activity of each school’s fan base, including sharing photos and videos, as well as the voting results of weekly themed polls that ask fans to determine which schools offer the best fan experience. The deodorant will support the USA Today Fan Index with content on the brand’s Twitter and Facebook channels.
Hugo Boss Parfums has rolled out the “Success Beyond the Game” NFL campaign, which features three of the country’s finest football players stepping out of their football jerseys into Hugo Boss suits. The athletes, Green Bay Packers’ linebacker Clay Matthews, Denver Broncos’ defensive end DeMarcus Ware and New York Giants’ wide receiver Victor Cruz, will represent one of the brand’s classic men’s fragrances.
L’Oréal USA’s International Designer Collections Division’s has announced a new Guy Laroche fragrance, Drakkar Essence, with NFL quarterback Cam Newton serving as the face of the campaign.
“The ambition for Drakkar Essence was to open another segment of the market, the millennial generation,” said Alexandre Choueiri, president, International Designer Collections, L’Oréal USA. “To embody Drakkar Essence, we were looking for a strong, young American athlete who not only excels in the sport he does, but who can also deliver more on an emotional level. Cam Newton’s wit, charm, self-confidence, charitable action and sense of purpose are the attributes that make him so appealing to his fans, personifying the next evolution of the Drakkar brand.”
The Drakkar Essence launch will coincide with a sustained social media campaign fueled by exclusive video and photo content of Newton, who will also be featured in print and digital advertising materials.
For every social media submission using #showyourpower, L’Oréal USA’s International Designer Collections Division will donate one dollar to the Cam Newton Foundation, a non-profit organization that provides resources to underprivileged youth.
USA Today Sports is running the College Football Fan Index presented by Degree, a digital index that combines social media activity and online fan voting to determine the ultimate college football fan base. The index is measured based on the social activity of each school’s fan base, including sharing photos and videos, as well as the voting results of weekly themed polls that ask fans to determine which schools offer the best fan experience. The deodorant will support the USA Today Fan Index with content on the brand’s Twitter and Facebook channels.
Hugo Boss Parfums has rolled out the “Success Beyond the Game” NFL campaign, which features three of the country’s finest football players stepping out of their football jerseys into Hugo Boss suits. The athletes, Green Bay Packers’ linebacker Clay Matthews, Denver Broncos’ defensive end DeMarcus Ware and New York Giants’ wide receiver Victor Cruz, will represent one of the brand’s classic men’s fragrances.