11.03.14
“Inspired by Women,” is Moroccanoil’s first-ever multimedia advertising campaign. At the heart of the new platform is a digital short-film series helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning producers RadicalMedia. British supermodel and actress Rosie Huntington-Whiteley, the Inspired by Women ambassador, is involved, appearing in print and digital advertisements for fashion, beauty and lifestyle publications.
“We wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration,” said Moroccanoil co-founder Carmen Tal. “Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We’re delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams.”
“We wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration,” said Moroccanoil co-founder Carmen Tal. “Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We’re delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams.”