11.03.14
Dean Rhoades, founder of the Dean Rhoades Salon in Beverly Hills and co-founder of DermaNew Skincare, passed away on Sept. 6 in his sleep at his Beverly Hills home. He was 64.
At the age 20, he studied at Vidal Sassoon and was quickly on his way to becoming a world-class hair stylist. The Dean Rhoades Salon he founded became known for excellence in hair and skin care, providing award-winning beauty solutions to a celebrity clientele that relied upon Rhoades not only to style their hair, but also to create their image. He was one of the first to recognize the emerging role of salons as day spas and among the first who embraced natural-based products by joining forces with Aveda.
Rhoades continued his passion for invention, innovation, and design at DermaNew, inventing a hand-held skin resurfacing device that became a new beauty category, and the standard for at-home skin resurfacing.
At the age 20, he studied at Vidal Sassoon and was quickly on his way to becoming a world-class hair stylist. The Dean Rhoades Salon he founded became known for excellence in hair and skin care, providing award-winning beauty solutions to a celebrity clientele that relied upon Rhoades not only to style their hair, but also to create their image. He was one of the first to recognize the emerging role of salons as day spas and among the first who embraced natural-based products by joining forces with Aveda.
Rhoades continued his passion for invention, innovation, and design at DermaNew, inventing a hand-held skin resurfacing device that became a new beauty category, and the standard for at-home skin resurfacing.