01.06.15
Abercrombie & Fitch and Inter Parfums have entered into a seven-year exclusive worldwide fragrance license agreement. Under the accord, Inter Parfums will create, produce and distribute new perfumes and fragrance-related products, including new men’s and women’s scents planned for both Abercrombie & Fitch and Hollister for 2016.
Inter Parfums will distribute these fragrances internationally in specialty retailers, high-end department stores and duty-free shops, and in the US, and potentially in Abercrombie and Hollister retail stores.
“We greatly respect what the Abercrombie & Fitch organization has thus far accomplished in the realm of fragrance, most notably with Fierce, the brand’s well-established top selling scent,” said Jean Madar, chairman and CEO of Inter Parfums. “We look forward to developing new scents that capture the essence and energy of both the Abercrombie and Hollister brands, and to taking the portfolio to a larger global audience. With our global distribution network, we plan to build this fragrance enterprise by capitalizing on the popularity of the brands in international markets.”
“We already have a successful fragrance business and believe that, with Inter Parfums as our partner, we can leverage this into a much larger global opportunity,” noted Jonathan Ramsden, chief operating officer of Abercrombie & Fitch, adding that his firm opted to partner with Inter Parfums because of its “successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands.”
Inter Parfums will distribute these fragrances internationally in specialty retailers, high-end department stores and duty-free shops, and in the US, and potentially in Abercrombie and Hollister retail stores.
“We greatly respect what the Abercrombie & Fitch organization has thus far accomplished in the realm of fragrance, most notably with Fierce, the brand’s well-established top selling scent,” said Jean Madar, chairman and CEO of Inter Parfums. “We look forward to developing new scents that capture the essence and energy of both the Abercrombie and Hollister brands, and to taking the portfolio to a larger global audience. With our global distribution network, we plan to build this fragrance enterprise by capitalizing on the popularity of the brands in international markets.”
“We already have a successful fragrance business and believe that, with Inter Parfums as our partner, we can leverage this into a much larger global opportunity,” noted Jonathan Ramsden, chief operating officer of Abercrombie & Fitch, adding that his firm opted to partner with Inter Parfums because of its “successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands.”