01.06.15
Estée Lauder and Procter & Gamble have joined the corporate member network of Sustainable Brands, a division of Sustainable Life Media that acts as a global community whose mission is to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Additional companies that recently joined the group include Hershey’s, Hasbro, Iron Mountain and Miller Coors. The 55-plus companies in the network collectively represent more than $800 billion in annual revenue.
Members of Sustainable Brands convened in late 2014 to discuss strategies for influencing consumers via on-package and in-store tactics for driving preference and purchasing of sustainable products, and practical guidance for changing brand narratives.
Hosted by BASF, this member-only meeting included guest speakers from Nielsen, Natural Marketing Institute, Novelis, Panera, Target, Wolff Olins, Planet Earth, Culture2 Inc. and focused on examining the landscape of recent initiatives aimed at shifting demand and behavior.
Members of Sustainable Brands convened in late 2014 to discuss strategies for influencing consumers via on-package and in-store tactics for driving preference and purchasing of sustainable products, and practical guidance for changing brand narratives.
Hosted by BASF, this member-only meeting included guest speakers from Nielsen, Natural Marketing Institute, Novelis, Panera, Target, Wolff Olins, Planet Earth, Culture2 Inc. and focused on examining the landscape of recent initiatives aimed at shifting demand and behavior.