Ashland adds a workhorse polymer to its lineup, further solidifying its place as an
expert partner for brands that want to thrive in the $8 billion hair styling category.
Take a closer look at how these products tackle underarm odor and perspiration and how consumers perceive their effectiveness—a perception that varies by country, according to the authors.
There are plenty of pitfalls to be avoided in the global economy, but suppliers insist that they have systems in place to handle whatever issues crop up in regions and markets around the world.